Catwalking for LA fashion week at the W Hotel. Literally 3 days before LA fashion week, where we were just planning on meeting buyers and had no plans of doing a runway show, I get a call from Michelle Lyons from BEST talent asking us if we’d like to walk the show. You can only imagine what that felt like. Of course we “want” to walk it but can we pull something great together in just days while also being slammed with shipments and meetings?
I love doing shows but always prefer to have a few months (or at least weeks) to roll it out. But when time isn’t an option then resources, great content, and fantastic people all have to line up perfectly for the roll out to be on point. For this show, the opportunity was there so we put our best foot forward and luckily had all the key elements in place. With the great crew here at the workshop as well as Michelle’s awesome team, three days ended up being more than enough and it turned out amazing.
The Full-moon Harvest collection featured midnight blue hemp/silk fabric, charcoal modal, and mocha plushed tencil, laced in with jute and our native weaves from Uruapan. We introduced a few new styles that were really a hit. We’ve been looking for a style to frame and name after our soul-sister, writer, yoga teacher, spa director in Scottsdale named Shazza. She’s doing some great things in life and really inspiring and trail blazing. I love naming styles after friends and mentors so that their name and legacy is connected to the style. I love to think about them and feel their magic when I create so that we’re wearing a little of their magic. We created the Shazza in her honor for this show, and of course it was an inspiring / trail blazing item on the ramp! You can see why. Here’s a link to Shazza’s 1st published article which I loved reading on bringing wellness into every aspect of life: https://www.thriveglobal.com/stories/25232-how-to-have-wellness-integrated-into-every-aspect-of-your-life
As for the show it was supposed to be on the rooftop, but the rain kept us indoors so the models walked down a sprawling staircase which landed in an house garden in the hotel.
It was regal and majestic!
The show had amazing bathing suit designers, and I believe a few wedding dress designers too. I feel like SITA Couture really connected with the crowd for styles that they could wear then and there.
Our stuff proved to be the most wearable collection in the show with people placing orders off the runway. Gotta love that.
We still don’t have a solid men’s line for the market, but we were able to get our guys into the SITA Couture unisex styles giving them a strong and gorgeous presence on the runway!
The LAFW show has wrapped with gorgeously stunning success. Tomorrow is an early morning breakfast with the beauties at WBENC. Its a 6:30am Dim Sum breakfast. This is great because after all this work… I’m hungry!!!