The Journal of SITA Couture.

Stories of design, style, and the values that shape them, told through the people, places, and experiences that bring them to life.

The Journal of SITA Couture.

Stories of design, style, and the values that shape them, told through the people, places, and experiences that bring them to life.

From The Blog

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Straw Hats & Corn Husk Fancy Bags
Woven, Braided, and Handmade

Jatsi - Jatsintani (Purépecha): To plant or to bury

Inspired by the marigold and Native corn, the Jatsi Bag celebrates the colorful heritage of Michoacán, Mexico.

The marigold symbolizes the circle of life-life, death, and remembrance. The Native corn is the sun transformed into food, a sacred thread connecting the land, its people, and the stories of our ancestors.

The Jatsi Bag brings these inspirations together as a living ornament of land, ritual, color, and heritage, created to be cherished every day.

#hats&bags #cornhusk #nativeluxury #shop local #handmade
We are excited to celebrate Indigenous Heritage Month with Native Star Boutique. This event will be located at the Native Star Boutique in the Historical Gaslamp District of San Diego on November 7th from 12-5 pm. SITA Couture will be featured along with Patricia Michaels @patriciamichaels, Penny Singer, Kayla Lookinghorse @k.lookinghorse and Cody Sanderson @codysandersondesigns for the event of the season! We invite you to join us to shop, learn and participate in the many activations that are being offered on this special day. 

#nativeluxury #indigenousheritagemonth #nativebeauty #shoplocal #sustainablefashion @wayofthesacredmountain
In celebration of Día de Los Muertos, the SITA Team is honoring the impact and lives of our loved ones. We hope to remember the traditions of our ancestors and to carry their memory with us in all that we do.
A beautiful night of fashion, culture, and community — and we’re so grateful to everyone who made the Miguel Angel Men's launch at Threads of the Land @foxpointfarms so special.

What a beautiful Lions Gate celebration it was — an evening filled with fashion, culture, song, dance, connection, and community. 

A heartfelt thank you to our incredible brand partners and collaborators — @foxpointfarms, Intentional Wellness, @earthlitemassage, @shopcrystalqueen, Red Warriors, Serrano Productions, @malaandmantra, @cutieroseboutique, @culturekova @doctorelleanorsmith, and @psalmpollock — whose love, creativity, and support made this event even more magnificent!

Now the celebration continues online! — the styles you saw on the runway are available to shop now at SITA Couture. Shoutout to the beautiful models who made the show possible!

Enjoy 15% off your online purchase with code FOXPOINT15 and step into the new season with fresh colors, styles, and fits.

Shop the collection now. 

Private fittings are also available by appointment at our downtown Encinitas studio.

With sincere gratitude, we thank everyone who came out to celebrate the launch of Miguel Angel Mens at Fox Point Farms.

With love & gratitude,
The SITA Couture Team

#sustainablefashion #shoplocal #costalluxe #smallbusiness #indigenousbusiness #nativeluxury
Meet the Tara Jumper 🤍

A full-length statement piece designed with architectural lines, an effortless drape, and the kind of ease you’ll reach for again and again.

Crafted from a breathable hemp and linen blend, the Tara features a relaxed silhouette, a draped hood with silver bead details, and a flowing wide-leg fit that moves beautifully with you.

Wear it on its own for a bold statement, or layer it with our Bali Bandeau or Deirdre Top to create a look that’s uniquely yours.

Designed with intention and created for every journey.
 
#SITACouture #TaraJumper #ResortWear #SanDiegoFashion #SustainableFashion
✨ Behind the scenes as we prepare for Threads of the Land this Sunday at Fox Point Farms. Every detail is coming together, and we can’t wait to share this unforgettable experience with you.

We’re especially excited to debut our handcrafted tote bags, beautifully woven from natural corn husk. Sustainable, timeless, and made to carry a story. They’re just as stunning in person as they are on camera.

Join us this Sunday  @foxpointfarms to experience the collection, the artistry, and the celebration of fashion inspired by the land. 🌾🤍

📍 Fox Point Farms
🗓️ Sunday 8/9

LINK IN BIO TO BUY TICKETS 🎟️🎟️

#SITACouture #Models #SanDiegoFashionShow #FoxPointFarms #SustainableFashion
The Crissy Cross Set has quickly become one of our most-loved new ensembles…and it’s easy to see why. ✨

Featuring a beautifully draped top paired with the most darling matching pants, this set is designed to move with you. Wear it together for an effortlessly elevated look, or style each piece separately to create endless outfit possibilities.

Crafted from our signature bamboo hachi fabric, it feels just as incredible as it looks. It is soft, breathable, and made for all-day comfort without compromising on elegance.

Once you put it on, you’ll understand why everyone is falling in love. 🤍

#SITACouture #LuxuryFashion #ResortWear #EffortlessStyle #BambooFashion
Behind the scenes with Jonathan Platt before the big runway show at Fox Point Farms! ✨

We were honored to welcome Jonathan in for a fitting, and let’s just say… the reviews are already rolling in. 🔥 Nothing but compliments from everyone who’s seen the looks so far.

Thank you to Jonathan and Allison for stopping by and being part of the excitement.

We can’t wait to see everyone this Sunday at Threads of the Land. It’s going to be a night to remember. 🌾

#SITACouture #ThreadsoftheLand #FashionShow #SanDiegoFashion #SustainableFashion
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Straw Hats & Corn Husk Fancy Bags
Woven, Braided, and Handmade

Jatsi - Jatsintani (Purépecha): To plant or to bury

Inspired by the marigold and Native corn, the Jatsi Bag celebrates the colorful heritage of Michoacán, Mexico.

The marigold symbolizes the circle of life-life, death, and remembrance. The Native corn is the sun transformed into food, a sacred thread connecting the land, its people, and the stories of our ancestors.

The Jatsi Bag brings these inspirations together as a living ornament of land, ritual, color, and heritage, created to be cherished every day.
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